Knowledge Center

Reaching The Right Audience

Is it Smart Marketing or Price Discrimination?

December 6, 2017
Mobile technology and big data allow businesses individualize consumer pricing. Economists applaud first-degree price discrimination but consumers are suspicious of it. Who's right?

Five Ways to Find and Engage Your Audience

January 10, 2017
From clearly defining your target audience to inspiring them to take action, learn more about how to find and engage consumers.

Marketing to the Wrong Audience?

January 9, 2017
How's that working for you? Your gut needs a data check.

Recruiting Tips for Attracting Passive Candidates

December 14, 2016
Not all job candidates are created equal—we’re talking about interest, not talent. If you want to snag top talent while they’re passively looking, you need a new approach.

Local Heart - National Strength

October 20, 2016
As the leading local media company, we help you solve your company's toughest marketing challenges and grow your business, thanks to our unmatched combination of local media assets and integrated marketing expertise.

Raise Your Mobile Marketing Game

August 30, 2016
It's a mobile world. The customers you want are out there. But in our digital world, they are constantly on the move. Learn More.

To Native App or Not To Native App?

May 27, 2016
Is it worth the time and financial investment to build a native app?

Millennials & Generation Z Rule the Focus of Social Marketing (But Should They?)

April 7, 2016
Millennials, because of how they are, they see a commercial one time. By the second time they’ve seen it, that’s too much frequency. That’s how they are with their content. They want new, new, new, new, new. Millennials don’t have a lot of patience for technology failure. They will find a different path really quickly.

Trending Now: Jewelry

March 10, 2016
Reaching the Dream Market

Top 5 Fundamental Principles for Marketing, Regardless of Your Target

February 24, 2016
Regardless of which generation your business targets with its marketing, there are five fundamental principles you need to adhere to in order to make a meaningful and sustainable connection with them.

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