Digital Marketing Minute Week March 19

Trends and articles on digital marketing. Posted on Wednesday, March 14 in Making Your Marketing Work.

CONTENT MARKETING

14 Ways to Build Links Through Content Marketing

By James Brockbank | Digitaloft

For those running SEO campaigns in the majority of industries, your best approach to earning links is going to be through content marketing, however, that on its own can mean many different things.

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How Content Marketing Can Save Your Digital Marketing Strategy

By Robert Rose | The Content Advisory

Robert Rose, Founder and Chief Strategy Officer of The Content Advisor, discusses the value of having content marketing included in a broader, integrated marketing program.

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SOCIAL MEDIA ADVERTISING

A Simple 3-Step Approach to Increasing Conversions and ROI 

By Brian Peters | Buffer

Unless you have a product that’s flying off the shelf or a viral marketing campaign, you’ll often need all three stages (awareness, consideration, and conversion) working in tandem to attract and acquire new customers.

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